Why Businesses Choose Shopify for their Ecommerce Store

Shopify is a popular eCommerce platform that has revolutionized the way businesses sell their products online. It was founded in 2006 by Tobias Lütke, Scott Lake, and Daniel Weinand with the goal of providing a simple and affordable way for anyone to start an online store. Since then, it has grown to become one of the most widely used e-commerce platforms in the world.

What is Shopify?

Shopify is a cloud-based e-commerce platform that allows businesses to create an online store to sell their products. It provides a wide range of tools and features to help businesses run their online store, including product management, payment processing, shipping, and marketing. It is designed to be easy to use and intuitive, allowing businesses to create a professional looking online store without any technical knowledge.

Why choose Shopify?

There are several reasons why businesses choose Shopify as their eCommerce platform:

Easily Manage: 

Shopify is easy to use, even for people who don't have any technical knowledge. Its drag and drop interface makes it easy to create a professional looking online store. Omnichannel sales with Shopify's ecommerce tools and in-person sales with your Point of Sale (POS) system. Use your admin panel and assigned number of staff accounts to manage inventory, orders, payments, and shipping from a single dashboard.

Customizable: Shopify offers a wide range of templates and themes to choose from, allowing businesses to customize the look and feel of their online store to match their brand. 

Payment Processing: Shopify offers a secure payment processing system that allows businesses to accept payments from customers around the world. Shopify has over 100 payment gateways integrated into the platform giving you and your customers flexibility. With its built-in gateway called Shopify Payments (available in select countries), no transaction fees are charged on top of standard credit card fees.

Marketing Tools: Shopify offers a variety of marketing tools to help businesses promote their online store, including email marketing, social media integration, and SEO optimization. With built-in tools for audience targeting, automation and campaign creation, you reach more of your potential customers. Popular marketing tactics include promoting exclusive discount codes and e-coupons through organic SEO Shopify content and paid ads.

Store Insights:

Shopify’s advanced eCommerce analytics is vital to measuring the success of your marketing campaigns such as email and SMS. Evaluate your performance in real-time and gather detailed data and reports on your sales activity to improve your approach.

Support:

In line with its global hosting capability, the platform offers unmatched 24/7 support. You can access discussion forums in the Shopify Community, where you can learn directly from a Shopify SEO expert about how to improve Shopify SEO and increase your sales.

SEO-Friendly:

Without the need for an extra step, Shopify has been built with most of the crucial SEO features that online stores need. Elements of your site such as structure, on-page optimization, and other ranking factors required by standard Shopify SEO practice are covered.