BFCM 2024: Shopify’s Biggest Weekend Yet

The Black Friday Cyber Monday (BFCM) weekend has come to a close, and Shopify merchants around the world have once again proven their dominance in the e-commerce space. From record-breaking sales to thrilling first-time successes, BFCM 2024 was a spectacular celebration of growth, innovation, and entrepreneurial spirit.

Curious about the scale of this year’s event? Buckle up as we dive into the jaw-dropping numbers behind Shopify’s biggest BFCM yet. Spoiler: it was massive!

Shopify’s BFCM Magic: A Global Phenomenon

BFCM has evolved from a North American shopping frenzy into a global shopping phenomenon. It’s a time when millions of shoppers flock to discover unique products, grab irresistible deals, and support independent businesses. Shopify merchants were right at the center of the action, setting records, delighting customers, and generating remarkable sales.

Here’s how this year stacked up:

• Shopify merchants raked in an incredible $11.5 billion in sales over the BFCM weekend — a 24% increase from 2023’s record! 🚀
• More than 76 million shoppers made purchases from Shopify-powered brands, nearly double the population of Canada!
• A remarkable 16,500 entrepreneurs made their first-ever sale on Shopify. 🎉
• 67,000 merchants had their best sales day ever, proving that preparation, innovation, and hard work lead to extraordinary results.
• On the logistics front, 91 million packages were tracked, showing Shopify merchants were ready to deliver on every front.

Reflecting on Shopify’s BFCM Journey

Last year was a game-changer for Shopify merchants. In 2023, Shopify stores achieved:

• $9.3 billion in global sales over the BFCM weekend.
• A 33% increase in mobile orders compared to previous years.
• Over 52 million shoppers made purchases from Shopify merchants.

For more on last year’s accomplishments, you can check out the full recap. But in 2024, those numbers were obliterated.

Breaking Down the Stats: Shopify’s Global Dominance in 2024

The BFCM magic was felt all around the world, with Shopify merchants showing impressive growth across the globe:

• EMEA (Europe, Middle East, and Africa) saw a 39% sales increase compared to 2023, with the UK and Germany leading the charge. London even emerged as one of the top-selling cities worldwide!
• APAC (Asia-Pacific) merchants experienced a 29% sales growth, further solidifying Black Friday as a truly global event. 🌏
• The average global cart value during BFCM hit $108.56 USD, as shoppers indulged in quality products and unique finds.

A Weekend to Remember: The Road Ahead

BFCM 2024 has been nothing short of a triumph, showcasing the strength and resilience of Shopify merchants. Whether it was first-time sellers celebrating their first sale or seasoned entrepreneurs breaking their own records, this year has proven that with the right tools and mindset, anything is possible.

Congratulations to every Shopify merchant who participated — you’ve raised the bar higher than ever before. As we look forward to an even bigger and better 2025, let’s keep the momentum going, analyze the data, and continue achieving remarkable success!

Here’s to celebrating your accomplishments and gearing up for the next big thing!